The purpose of this Resource Guide is to provide basic information about marketing the products and services of small businesses. Marketing may be the most demanded topic of assistance from Florida’s SBDCs. Business owners may either be ready to rush out and spend thousands of dollars on advertising or they may be afraid to spend a dime. In either case, chances are that they have no idea of what their typical customer profile may be, whether they should advertise in the newspaper, or if they should hire a salesperson. Owners should slow down, do some planning first, and then some budgeting.